• We are Creative

  • We are Nimble

  • We are Insightful

  • People.Ideas.Results

  • We are Zebrand

Who & Why...

WE ARE A RESULTS FOCUSED DIGITAL MARKETING AGENCY AND
WE LOVE WHAT WE DO.

Our Goal– To make every marketing interaction an opportunity to improve our client’s bottom line!

Zebra is a new kind of offering – an agency that is built on different foundations to the traditional model. WHY? Because business is not the same, culture is not the same and communication is not the same. It has fundamentally changed and yet agencies are still using the out-dated model of the 60’s – overhead top-heavy with traditional marketing executives selling employees’ time and falling behind with little hope of catching up!

In today’s business world, it’s no longer the big fish that eats the small fish; it’s the fast fish that eats the slow fish.

We’ve all worked for much bigger full-service agencies. But we decided to do something different. We believe communication should be fun for everyone involved, and original ideas need a fresh environment to take seed and grow.

What is typically difficult to communicate here is the personality and passion of our team. We’ve got a lot of it here at Zebra and we do what we do, not because we are really good at it but mainly because we love what we do. We seek to inspire, motivate and encourage behavioural change throughout a variety of industries and clients that we are truly fans of and believe in.

We are a nimble creative and digital team that breathe in inspiration and exhale fresh ideas. Part creative studio, part production powerhouse, we integrate our core competencies in all aspects of an organization's digital marketing, from strategy to conceptualization to production and even monitoring across a multitude of live brand interactions to help engage audiences where they live, work and play and close the gap between objectives and real business results.

We’re a passionate bunch of people who feel fortunate to not only work in an industry we love, but also with clients in industries that truly excite us. We’re a bunch of car junkies, music lovers, tech geeks, fitness buffs and foodies that make up Zebra. We work hard and play hard!

We help your business make money!

-- The Zebra Team --

What We Do

In an industry convoluted by amateur freelancers and chop shops selling uninspired cookie cutter concoctions, Zebra does interactive marketing the way it should be done. We value creativity, talent, experience, and above all, relationships.

We apply creativity to everything we do. Whether it’s creating a brand positioning strategy, advertising, a graphic identity or even writing a news release or pitch letter, creativity flows through every ounce of our being at Zebra — and we ensure our creative approach is linked to strategy.

At Zebra we are pushing boundaries in Web; Mobile; Social Media; Brand Activation; Monitoring & Reputation Management; Lead Generation; Direct & Content Marketing. We do all that, from concept through execution. Yes, it’s a fairly grand claim. That’s why we deliver our services differently and our network of experts covers a full range of advertising and technical disciplines. For our clients, this means access to the best expertise available and truly integrated strategic thinking.

As a marketing agency in an increasingly digital world, our job is to create extraordinary experiences. Experiences that bring together creative thinking,, smart ideas and emerging technologies to drive clients' businesses. We treat each client engagement as a unique opportunity to step outside the box, define the project, challenge the status quo and disrupt its niche.

From a strategic-creative platform, we form small teams working on big challenges in honest collaboration with our clients to develop marketing campaigns with elasticity — expanding and contorting to suit the shape and dimension of business goals and consumer expectations and turn brilliant ideas into connected experiences. It’s unique, maybe even radical. And it means you get refreshingly original solutions — and lots of them.

We cut through the usual blah, blah…
and help you sell more!

-- The Zebra Team --

Our Process

1

DISCOVERY & INSIGHT
LISTEN CAREFULLY.
IDENTIFY OPPORTUNITIES.

The more we understand about our clients and the challenges they face, the better positioned we are to help them grow and apply that knowledge to meet their objectives.

Our goal is to become an extension of the brand with whom we work. Getting there requires deep brand immersion, competitive analysis and a crystal clear definition of business concerns and opportunities.

2

STRATEGY & PLANNING
UNCOVER INSIGHTS.
CHART A COURSE.

Once the discovery process has crystalized the objectives, our strategy and creative teams collaborate to identify the optimal way to position the brand and drive engagement.

Born from this is a strategic road map and project plan that will inform key performance indicators – establishing measurable benchmarks for success that will keep teams at both ends moving lockstep in the direction towards a common goal.

3

DESIGN
ENVISION THE EXPERIENCE.

Harmonising strategic insights and brand ethos ensures delivery of the best possible user experience – One that drives authentic consumer engagement with strong pass-along value.

4

BUILD & INTEGRATE
MAKE IT WORK.

Developing an interactive experience goes well beyond bringing design to life.  We create experiences that cross all relevant channels to reach consumers—in their lives and on their terms. Identifying sound SEO strategy, implementing analytic tags and integrating with other relevant brand environments will facilitate active visits and produce measurable results.

5

QA / DEPLOY
TEST. LAUNCH. DRIVE TRAFFIC
Each online property will be visited by a wide assortment of users utilizing a brand range of platform such as mobile, tablet, desktops…etc.

The variability demands rigorous quality assurance testing before we can proudly promote and aggressively drive traffic to the site.

6

ASSESS & EVOLVE
EVALUATE. IMPROVE. AMPLIFY.

A project’s launch is not its finish line. Once users begin to connect and interact the fun is really just beginning.

Listening, learning and directly engaging users with a newly launched digital space is essential in evolving a digital presence and in building a lasting bond with the consumer

Services

Our Services

Blending strategy, ideas, creative, user experience and technology, the integrated services work together to uniquely drive marketing transformation and deliver 360-Degree Solutions. We believe that strategy is a never-ending process that constantly evolves and grows before, during, and after campaigns and initiatives.

Strategic Planning
Technology Consulting
Reputation Management
Digital Media Buying
Visual Design
Branding and Identity
Interactive Design
UX Design
UI Design
Content Development
Web Development
Web App Development
Mobile Apps
System Integrations
Content Management Systems
E-Commerce Development
Information Architecture
Web Analytics
Social Media Promotions
Social Media Planning
Social Media Apps
Social Media Marketing
Sweepstakes & Promotions
Reporting and Analytics
Conversion Analysis
Search Optimization
Paid Search Campaigns
Strategic Planning
Brands need a good road map to reach their goals. Through strategic planning we map the course, solve problems and help build the big brands. We are an agile team of strategists, designers and creative technologists, partnering with our clients to define and achieve business objectives.
Technology Consulting
We love to create new technologies and solve problems. A new social network or application; Integrating multiple platforms; our creative technologists will be there with the know-how to bring your ideas to execution. PHP/MySQL, JQuery, Ajax, HTML/CSS are just the beginning of our talents.
Reputation Management
With user-generated media growing every day, individuals are becoming vocal about their opinions, their business and their consumer experiences. Bloggers rant, customers’ critique, competitors speculate and now journalists have more social media sources to feed their stories. In online environments, the opportunity for damaging your organization — including its people, brand, products or services — is eternal. That’s why protecting and monitoring your organization’s good name is essential in this 24/7 online world.
Digital Media Buying

Our search engine marketing services are highly customized and vastly integrated into initial strategy through implementation. Through keyword research, market segmentation and integrated offerings, we target your audience by highlighting the benefits and features they’re looking for with paid search engine marketing, social media marketing, search engine optimization services and more.

The right mix of search engine optimization services can help grow your unique customer base and transform your customers into loyal advocates of your brand. Through niche services, including search engine optimization, paid search engine marketing, online display advertising, social media marketing and more, we approach each client differently and provide a unique mix of search strategies that are exactly right for your company.

Visual Design
The creative solutions developed to attract and engage customers are vital to the overall success of your marketing campaign. At Zebra, we have the tools, the talent and the means to enhance customer service, earn customer loyalty, create a greater market share and help extract a positive customer experience from your online and offline marketing campaigns.
Branding and Identity
Big ideas have risk. But, if you remove the risk you dilute the idea. With your customer needs at the center, our designers create several design concepts for your review. These designs are iterated on until we have final concepts and style guidelines for you. By utilizing our persona-based methodology we enable our clients to align their core value propositions, create supporting messages, differentiate their brands and break through the category clutter.
Interactive Design
We build the experience. Good interactive design engages the user, pulling them further into your digital world. We make things move and invite people to play, creating a deeper connection with your brand. Flash banners. Demos. 3D worlds. It's eye candy with a purpose.
UX Design
User experience design is all about people. How the user interacts with your website, mobile app, or digital kiosk can make or break your marketing efforts and change the perception of your brand. Great UX design is a guided journey, making it easy for users to tap and click their way to buy or contact.
UI Design
We demand a lot from our "user interfaces" these days. They must be powerful and visually appealing while also being fast and easy to use. We expect them to anticipate our needs but not force us into a particular path. Effective User Interface Design is about helping people to accomplish desired tasks in a way that makes sense to them. Specific design solutions may vary across different platforms (such as websites, applications, kiosks, and handhelds) and different industries, but the ultimate goal is always the same: to provide an experience that is efficient and satisfying. Our design process insures that our clients' products and services achieve the delicate balance of innovation and familiarity that is required for a successful interaction.
Content Development
We craft the message and tell the story of your brand, keeping it fresh and engaging. Whether refining a current experience or building from the ground up, we partner with you to improve the storytelling experience. Our strategists assess and recommend the appropriate hierarchy, quality and quantity of content and also ensure consistent messaging that is most relevant to your target audience. With strategy as part of the experience, compelling content will move your audience to act and keep them coming back.
Web Development
We write elegant code. It's taking design and message and making it a reality. Fast load times, easy interaction, and high-end functionality created using today's best web practices. PHP, MySQL, JavaScript, HTML5/CSS used to build the information of the Internet.
Web App Development
'Software as a Service' on the web is fast replacing packaged software as the way we access applications. Creative technologists turn big ideas into innovative, scalable solutions that grow with you. Using the latest technologies we create the programs that keep people working and playing.
Mobile Apps
Mobile applications and websites are a tremendous opportunity for companies to establish more intimate and long-lasting customer relationships. But the opportunity comes with challenging constraints and complexities. Successfully navigating this opportunity / constraint landscape requires more than an up-to-date understanding of the latest mobile fads; it requires a measured, fact-based mobile user experience design process. Contact us to learn more about our Mobile User Interface Design services. We transform cool ideas into sexy apps with technologies that fit right in your pocket. Games, mobile utilities, tools and geo-location apps that have people 'checking in' in growing numbers and push notifications based on geo-location. Users are taking it on the road. Make sure they find your brand on that trip.
System Integrations
The whole is greater than the sum of its parts. We integrate multiple functions and systems into cohesive web experiences. Integration of business systems, payment gateways, social networks built on powerful APIs. It's all about great communication.
Content Management Systems
We give you the power to create, inform and to keep evolving. Content management systems designed to grow with your needs and vision. Easy to use and highly flexible with the power to handle all the information and ideas you can throw at it.
E-Commerce Development
Today’s complex B2B and B2C ecommerce environments demand comprehensive and robust solutions to operate at peak performance. Selecting the best strategic partner to manage these environments is a critical step toward maximizing your business potential. We build e-commerce platforms that make it super easy for customers to find what they need and check out. Product recommendations, specials, and social sharing create the upsell. Reliable, fast, and designed to grow with you.
Information Architecture
Information architecture and interactive design is the discovery work that results in a fully baked master plan for your site. At Zebra, we begin with a clear understanding of your company. Then, we help articulate your online goals, define your audience’s needs and figure out the best way for them to interact and engage with your site.
Web Analytics
Every one of our market applications is designed to deliver predetermined, measurable results, which ultimately translate into material economic benefit. We work with you to establish your Key Performance Indicators, use web analytics to analyse data and use A/B multivariate testing to optimize conversion rates. We then use this data, along with the services necessary, such as program and campaign optimization and predictive modelling, to accurately determine just how effective a campaign can be.
Social Media Promotions

As marketing technology continues to evolve and grow, traditional media is becoming increasingly less effective. Many companies are beginning to utilize social media platforms as a fresh and effective way to engage consumers and collaborate with communities. According to a study by Forrester Research, Internet marketers expect social media marketing effectiveness to increase by 86% over the next three years.

Zebra can develop comprehensive social media initiatives utilizing a variety of social media platforms, based on understanding communities and objectives. Additional capabilities and services include blogging strategies, widget development, social media monitoring, video sharing and social networking campaigns, rich Internet applications, viral marketing and ideation, user reviews and ratings, and mobile applications and advertising.

Social Media Planning
Today it's the conversation that makes the brand. We create the roadmap for your social strategy. Meet your customers where they hang out and find out what they love, what they do, what gets them excited. We turn 'likes' into love.
Social Media Apps
We create social interaction in a big way. The games, Facebook apps, feed integrations, and custom tools that get people involved with your brand. The apps are very sharable and create a real connection with your brand in the social sphere to create a digital expansion of a classic marketing tool.
Social Media Marketing<

Social media—whether it's Facebook, Twitter, LinkedIn, Pinterest, YouTube, or one of the emerging channels—is essential for generating awareness about your brand and engaging in conversations with your consumers. It gives you direct access to active, vocal individuals and communities who can help elevate your brand's profile and influence. The driving force that is Social media has a huge impact on SEO; components that are paramount to include in your paid media campaigns and is quickly dominating relationship marketing.

Zebra can help you build a social media strategy that leverages this extraordinary potential. We handle all aspects of social strategy, creative, and maintenance. We work with your brand to define your optimal social media channels, then develop the best ways to engage followers, including: fan acquisition campaigns, editorial calendars, design and coding of apps and tools, and comment moderation. We also create detailed analytic reports on your social campaign's performance, and constantly refine the tools to maximize engagement.

Sweepstakes & Promotions

Promotions are essentially about generating excitement, response, and demand. We've learned that there is not one promotion tactic that does not translate from an offline presentation to an online one. Every type of promotion—from sweepstakes, contests, and games to sampling, couponing, and loyalty—can all be reinvented for online application. In fact, the Internet’s immediacy, intimacy, and interactivity makes it ideally suited for promotions.

Offline marketers understand that an online promotion strategy is integral to their brand's success. And online marketers are increasingly interested in offline channels to extend their brand and reach consumers in their everyday lives. As technology options expand and consumers become increasingly mobile, we tap our wealth of promotional expertise to adapt to any channel and any goal. We help you find the most direct, engaging, and rewarding connection with your target consumer.

Reporting and Analytics
A tremendous amount of behavioural and segmentation data is now available that allows us to understand consumer impressions, interactions, purchase and loyalty. Every click, hesitation, registration, survey response, and online purchase can be recorded. Marketers can gain insights and optimize programs based on what people actually do, rather than what they tell a survey or a facilitator they might do. The challenge for marketers is to translate this information into better marketing.
Conversion Analysis
Our web analytics and consumer insights group gathers, reviews and analyses multiple levels of data provided by a variety of tools that are available. Our experienced team of business-minded and technically focused resources provides a context for the results of that analysis. By taking into consideration multiple factors including industry trends and company history, our team is able to draw upon its vast industry experience in order to provide actionable recommendations.
Search Optimization
As countless studies indicate, organic search engine optimization is one of the most important marketing activities you can undertake. A majority of search engine users prefer clicking on organic, or natural, search listings because they perceive them to be credible sources. SEO is all about best web practices. Search engines like websites that are well structured and people friendly. Good SEO strategies include great content, solid coding and strong linking and coupled with social media, PR, and compelling web design and mission accomplished. At Zebra, our SEO services are highly integrated. Our SEO experts offer their input and recommendations to our design and development work to ensure that the format and functionality of your site will perform optimally in the search engines as well.
Paid Search Campaigns
One significant benefit of pay-per-click management programs is instantly having search engine exposure while waiting for longer-term optimization strategies to take effect. Our PPC team researches the most relevant and searched keywords that apply to your brand, products and services. We monitor these keywords on a constant basis and adjust bids to meet the growing demand of the search audience. We craft the messages that bring the clicks. Create powerful landing pages designed to convert to contacts. We find keyword niches and strategies that yield the best quality contacts. Cut the wasted clicks and streamline your campaign for the best possible value for your marketing dollar.

Are you ready to start a conversation?

Get in touch
We guarantee our results

Competition is fierce in the digital world. Brands try to lure consumers with tempting offers, coupons, and promotions at nearly every click - saturated with sameness. But we offer you a different and better way to generate sales! Accurate, targeted, hot and responsive leads with guaranteed results or your money back!

 

Are you ready to start a conversation?

Get in touch

We connect you with customers to Skyrocket
your sales!

-- The Zebra Team --

Portfolio

Prior to Zebra, our team had the pleasure of working with the following companies

Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients Clients

PROJECTS AREA LIST: Activation, Advertising, Brand Identity, Branding, Cinema, CRM, Database Development, Design, Digital Campaigns, Direct, DM, E-Commerce, Event Management, Event Marketing, Experiential, Hybrid Campaigns, Integrated Marketing, Lead Generation and Site Conversion Optimisation., Mobile, Omni-Channel Strategies & Solutions, Organic & Paid Search Engine Optimization and Marketing, Outdoor, Point Of Sale, PR, Print, Promotions, Radio, Sales Promotion, Social, TV, Web Development

Good work doesn't just get noticed. It starts a conversation.

It all starts with a good idea. Blending creativity and technology to create remarkable content and brand experiences that are useful, informative, exciting and powerful for any platform in any consumer space. Experiences that spark emotion, add value & inspire action.

It’s never just about “the work,” but what the work does and means to our client’s business. This is the lens we look through in approaching and executing on behalf of our clients.

Hello@Zebrand.com.au

82 12 43 24

Contact Us

In our world, there's no such thing as having too many clients that demand extraordinary solutions & impeccable service, refuse to cut corners and have an affinity for new perspectives. If you're nodding in agreement, we should meet.

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